The targeted approach
We took the logo form and updated it by applying a textural dynamic. We introduced a vibrant colour palette creating graphic structures that are applied to imagery and to highlight blocks of copy content.
All imagery was shot and supplied by the client. Copy was recon gured to make the delivery of important sales messages direct and accessible for the consumer. This was a very fast and cost effective upgrade of our clients’ web presence and has increased consumer activity significantly. The campaign has now progressed to targeted direct mail drops to various consumer segments, and is on-going.