Connecting with the consumer
Stock and retailer supplied imagery is used in all ongoing advertising messages – each one is tailored to a specific promotion or seasonal launch. A limited font palette was employed to give a consistency to graphic structures and we used carefully cropped imagery in a montage form to create a bold visual statement. The underlying communication throughout all campaigns is that retail advertising is all about energy and fun – shopping is a social occasion we do for relaxation and stimulation therefore encouraging consumers to stay a while and enjoy.
In Mall signage