From pasture to plate
Established leaders in the industry, ANZCO wanted to move into the future with a fresh, modern and proudly New Zealand creative direction. Colours, imagery and graphics were inspired by our unique cultural icons, our landscape and ANZCO’s commitment to exploring global new horizons.
The koru is the quintessential New Zealand icon, representative of regeneration and renewal. The colour palette ranged from a deep blue, reminiscent of the sea, mountains and lakes, while the fresh green got its inspiration from New Zealand’s rolling hills, pastures and forests. Colours combine to give both a sense of tradition and an energetic vibrancy while variation in the type nods to the linkage of ANZCO to the rest of the world.