The targeted approach

Updating websites can make the online medium really work hard for the clients’ investment. Seismic was a client that came to us for an entirely different project and soon realised that design expertise makes all the difference. We worked with the clients own web building company, totally reformatting the current content of the site into a new dynamic format.

We took the logo form and updated it by applying a textural dynamic. We introduced a vibrant colour palette creating graphic structures that are applied to imagery and to highlight blocks of copy content.

All imagery was shot and supplied by the client. Copy was recon gured to make the delivery of important sales messages direct and accessible for the consumer. This was a very fast and cost effective upgrade of our clients' web presence and has increased consumer activity significantly. The campaign has now progressed to targeted direct mail drops to various consumer segments, and is on-going.

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