Mixing the past and the future
We wanted to develop a range of possible brand directions that gave the client the opportunity to determine how ‘contemporary’ they really felt fitted their business personality. We conceptualised a series of brand directions showing what was possible, using the architecture and fit-out of their new offices as inspiration. The client was very specific about the colour palette, however other than that the brief was ‘open’. They were keen to explore a repeat graphic pattern as privacy screening on the glass walls.
We arrived at a good marriage of old and new – a faintly Edwardian feel reflecting their past combined with slick, clean typography. Next we will update their online presence and the transformation will be complete.