Over thirty individual businesses throughout New Zealand
Bledisloe NZ is part of InvoCare, a global company that operates funeral homes, cemeteries and crematoria around Australia, New Zealand, Singapore and the USA. In New Zealand Bledisloe is a large national operation made up of over 30 businesses.
We were excited to be engaged by the group and to work with Bledisloe NZ and the wider Australian team where we were very quickly commissioned to update and refresh several brands within the groups’ portfolio.
The initial projects consisted of complete rebrands and logo revisions and in all instances a bold use of imagery and layout structure for advertising and website design was applied. Of importance is the involvement the businesses have in their local and regional communities, therefore regional ownership was applied to all campaigns to ensure conversations were directed at local audiences.
Once completed we moved to the over-arching strategy for brand management including media strategy and placement and digital strategy. Much more to come 2016.