The experience of luxury

Chère Chérie is a group of friends who came together with the promise of creating uncompromised beauty.  Having worked in some of the world’s style capitals from New York to London – Christchurch can now experience bespoke hair colour and cuts crafted for each individual.

The client aims to inspire, inform, and support the community on all things beauty, style and hair. Beauty is something we understand - therefore we explored a visual language that was inspired by typographic simplicity, a sophisticated colour palette and imagery content that was dynamic and engaging. Each graphic elements was designed to align seamlessly with the high quality fit-out in the salon.

Shamelessly beautiful and etherial, we enjoyed designing a brand that shouts luxury.