A relationship based on mutual respect
The CatWalk Spinal Cord Injury (SCI) Research Trust is a fund-raising charity that supports pioneering research and discovery that is focussed on repairing damage to spinal cord injury.
This ground breaking organisation wants people out of wheelchairs and back on their feet. We are delighted to partner with CatWalk and work with the Auckland based team to lift the profile of the Trust to the wider community. Research takes financial investment, therefore a major function of our relationship is to develop profiling the drive for fund-raising and associated public awareness.
Working with the Trust’s existing logo form we have expanded the brand to encompass template structures for a range of media such as print advertising, billboards, bus backs and online. Giving the Trust an easily identifiable graphic look that is consistently applied across whatever media they require has heightened audience recall and given them a dynamic positioning of their external communications.
‘From concept to creation – Hound and Steed have made us feel like part of their family. They really took the time to get to know and understand us as a charity and what our purpose is. Creativeness abounds in their team and they have brought a new and vibrant look to how CatWalk says Hi to the world. Attention to detail, getting it right and being proud of what they present – Hound & Steed are the team to be partnered with!’ Chris Lovelady, Relationship Manager